Put Product Front and Center With Simple Motion Graphics!

During this global pandemic we find ourselves in, there are more eyeballs on social media than ever before. With “stay at home” orders being the new normal, consumers are inside and are looking to social networks as a form of entertainment to fill their time. It is also very clear, that since they cannot go shopping at stores, they are buying right from their phones and computers more frequently too.

At the moment, many aspects of life are uncertain, but Q2 can be a great time to advance your social media game and take strides toward expanding awareness around your brand. At Sircle, we’re doing this by creating very simple animations that focus on our clients’ packaging and branding. Brands sometimes get too cute with their content and forget to showcase the most important component, their actual product IN PACKAGE.

If you want to create awareness, consideration, and trial then you must be putting brand packaging front and center in your content plan. Even though someone might scroll past your post, your packaging will be the first thing a user sees and remembers, and they’ll be more inclined to purchase in the future when feeling familiar with your brand. In addition, video tends to gain more reach than static-posts, so they pack a bigger punch on both the organic and paid fronts.

Here are some ways we’ve implemented simple animation while focusing on packaging:

  1. Show off brand packaging while also highlighting key ingredients:

For one of our clients, Uplift Food, a line of feel-good probiotic and prebiotic products, animation that highlights ingredients is key. Showing the ingredients in these simple animations is a great way to showcase your product with eye-catching (and scroll stopping) colors and explain the benefits and/or ingredients that set you apart from the rest.

  1. Highlight deals and promos using branding as the focal point:

 

Another one of our clients, Urban Remedy, a line of organic, plant-based meals and drinks, has made use of simple animation for highlighting promotions. In this particular post, they presented a free delivery promo with their branding and products surrounding text. This is a great way to not only tell potential customers what they’re ordering but show them as well!

  1. Use stop motion to draw the viewer’s eye into your packaging:

 

Our client Ithaca Hummus, a line of all-natural hummus, has made great use of simple stop-motion for creating attention around a specific SKU. We focused on the hero ingredient and implied fresh taste with the use of the lemons. This is a key differentiator for this special brand, in a crowded category.  Stop motion is a great way to catch someone’s attention, and draw a user’s eye to the branding.

Now is a great time to get packaging in front of as many people as possible with consumption at an all-time high and CPM’s on paid social at an all-time low.  Using motion graphics is a smart way to get more reach and awareness and also leave a lasting brand impression on consumers and prospects. That is is just smart social media management.

 

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Stop motion mastery…

Take a peek behind the scenes, with Sircle Media photographers Ilana and Ticha for our client, Real Food From The Ground Up. Sometimes, it takes a team effort to ensure that we stick the landing for our clients. This is our goal every single day!

When shooting stop motion animations, everything has to be taken into account. Changes in lighting, time of day, shadows of people walking by, camera movements and much, much more. You must pay attention to every detail if you want the quality and user experience to be sound.  Tools like wireless remotes to control the camera for you are key, instead of the photographer touching the camera and potentially moving it, even on one single frame, which can be enough to ruin the whole concept.

Our stop motion assets are optimized to show a brand’s product in practical use.  Here we have the client’s packaging in the frame which allows for subtle awareness while being entertained by the fun animations created with the chips. For a relatively new brand, that really wants to push consideration and trial at retail stores, this is exactly the type of approach that makes sense. We also are getting the most out of Instagram’s algorithm by turning a regular photo, into a fun engaging video. Videos perform better and the message is retained more by the viewer.  That’s a win in our books!

 

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Stop Motion: If done right, it makes people stop and pay attention!

Dictionary result for stop-motion

noun
  1. a cinematographic technique whereby the camera is repeatedly stopped and started, for example, to give animated figures the impression of movement.

We have all seen them. Those clever videos that bring a seemingly still environment to life through a series of photos being married together into one asset. They are a great way to stand out from the clutter and add a deeper narrative than you can get with an individual still photograph.

It is very important to do it with precision though. If you don’t have the creative chops or the patience for that matter, they can come out very sloppy. When that happens it takes a seamless and high-quality asset and it degrades the experience quite a bit. Our recommendation is to keep it very simple, with only a few movements or transitions OR hire an expert like Sircle Media.

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When planning it out it is a good idea to storyboard it first, make a plan of attack and then get to work. Think about spillage, dust, light and even the shadow created by you and your camera. The slightest variation can trip you up and then you need to start all over again. That can lead to a huge time suck OR even quitting and never getting to the finish line.

If you want to talk stop motions, hit us up! We would love to discuss…

 

 

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