Is Your Business Benefiting From Twitter Ads?


Are your Twitter ads letting you down? Perhaps you are not using them to their full potential. A recent article on Social Media Examiner gave an in depth look into 5 unusual ways your company can benefit from Twitter ads.

1. Close Uncompleted Sales 

If you run an e-commerce site you are well aware how frustrating it is to see abandoned shopping carts. With Twitter you can re-market to those buyers with tailored audiences.

Just a little advice, if you do decide to use this tactic, website audiences cannot be populated with past visitors. So, it may take some time for you to gather an audience large enough to run this campaign.

2. Improve Your Newsletter Open Rate 

Newsletters are a great way for companies to communicate with their audience. Many companies will integrate these newsletters within social media. With Twitter tailored audiences you can target subscribers who are not opening your emails, which in turn will hopefully bring your open rates up.

3. Increase Traffic To Your Website 

A great way to get people to click-through to your website is by using Twitter Cards. What is a Twitter Card you ask? They improve your tweets with additional media, content and calls to action.

The Twitter Card uses a thumbnail representing your website and a call-to-action button encouraging readers to click-through.

4. Generate Leads 

The traditional lead generation process involves a lot of back and forth that usually amounts to users dropping off. Since it is not generating any leads, it is not doing you any good.

Now with Twitter you can use their Twitter Lead Generation Card. It works because it cuts the usual lead generation process from five steps to two! It is very simple, you present the information to your leads and then if they are interested they click-through.  Say good-bye to confirmation emails and forms.

5. Engage With TV Viewers In Real Time 

Everyone is guilty of being constantly on their smartphones. Even when we are watching television we still are checking in on Twitter, texting friends, and distracting ourselves during commercials. With Twitter’s Conversion Targeting you can engage with TV show conversations on Twitter before, during and after a show.

These are just a few examples of how you can use Twitter Ads. It may take some time, even some A/B testing to figure out what works best for you and your audience.

To learn more about the Twitter Ads ads we discussed, click .

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