Courtesy of: usbne.com
Having an audience on social media is important, but having an audience that engages with you is even more important. Engagement shows interest, which is something every brand should strive for with their social media accounts. If you’re looking to spark more dialogue between your brand and your brand’s fans, check out these tips from Social Media Examiner.
Ask your fans questions in a creative way to inspire them to answer. Give them a multiple-choice question, or an interesting graphic, and they will be more likely to respond. Take a look at the brand Zomato for some good examples of this. And don’t forget to be relatable and have a good sense of humor. People respond well to personality.
The use of contests to engage with fans has become commonplace, so it is important to do something a little different when coming up with a contest idea for your brand. Think outside of the box and do something fun, while still pertaining to your brand, such as contest Turbo Tax did during tax season.
Open your social media page up to dialogue by offering a Q&A session. Invite fans and followers to ask you any question they may have about your brand, goods, or services. NASA holds sessions like this on Google Hangouts to get people talking. People will always have questions, just open the floor and give them a place to ask.
When you share posts on social media, tag the original creator. It is likely the creator will thank you, and it will lead to more eyes on your post. If you create an original post, tag all the people, brands, and experts mentioned in the post. This draws more people into the fold, and they’re likely to share and mention you. Drawing people into a post by tagging them starts a discussion.
Ask Fans for Content
A fun way to encourage engagement is by having your fans contribute to your brand’s social media content. A great example of this is when Starbucks held the #WhiteCupContest, where they had people send in pictures of the artwork they doodled on the iconic white Starbucks cups to share on their social media sites. Getting fans involved will make them excited to engage, and they are likely to share with their friends.
Social causes are a great way to get more people involved on your page and do something nice for others. Cosmetics company Estée Lauder did a breast cancer awareness campaign by asking their fans to share their stories of breast cancer, and this was a way to engage their fans while spreading a worthy cause. Find a cause your brand can get behind, and then launch a campaign supporting it.
The easiest way to encourage engagement and get people talking is to keep up with current events. Papa Johns did a good job of this by incorporating March Madness into their Facebook post. Posting about current events is good for engagement because it’s using things people are already talking about.
There are a lot of ways you can encourage engagement and dialogue on your social media pages. The most important thing is to let creativity and personality shine through all that you post.