On video content usage…

On this episode, I talk about my current POV on video content creation and usage. Yes, we are big believers in creating video content and being committed to video, but sometimes it makes sense to leverage the good stuff rather than just churning out tons and tons more to fill some quota.

Brands get jazzed up about video (rightfully so) and they just throw it at all problems to try and fix them.  A quality video takes a little more time to create and when you find an asset that works, you should invest more in pushing it with paid efforts,  as you will get a lot of consumption at very low prices. You should also look to glean more value from it by using it on social, email, medium, blogs and your website.

Double and triple down on the winners!




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How To Use New Twitter Video Feature

Courtesy of: http://musicbiz101wp.com/wp-content/uploads/2015/02/twitter-video.jpg

Courtesy of: http://musicbiz101wp.com/wp-content/uploads/2015/02/twitter-video.jpg

Twitter now offers a video feature. The app now allows you to upload videos from your camera roll or take and edit a video without leaving the app. Video is a great tool for businesses to tell a story and connect with their fans and followers.

Check out some tips from Social Media Examiner about how to use the video on Twitter to your full advantage.

1) Use it to chat/answer questions. If someone tweets at your business with a question, a great way to personalize the response is with a quick video of you explaining the answer.
2) Try video in live tweets. People love constant updates on events they can’t be at. A great way to bring them there and garner attention for your business is by showing them the event through video.
3) Inform and educate your audience. You can use video to create short promotional videos that engage and educate your viewers.
4) Get your followers involved. A fun way to use video and increase engagement with your followers is to have them send you videos or hold a video contest. This will get them talking about and using your product for a video, while still having fun and engaging with your brand on social media.

Video has long been known to increase user engagement and visual media drives traffic to your business. With Twitter already being one of the top ways to engage and interact with fans, utilizing the new video feature will be an important way to stay ahead of the competition.

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Short Videos: Marketing For Mobile


At a time when most people spend the free minutes of their day on their mobile devices, it’s important to look at ways to market a product or brand that works for these mobile consumers.

People want short videos because it fits the “on-the-go” lifestyle, and quick tidbits of videos are easier and more convenient for consumers to watch on their mobile devices.

According to Social Media Examiner, there are six basic types of short videos that can help you be successful in marketing on social media.

“How To” Videos

Creating a quick tutorial will grab consumer’s interest. Including a link to a more in-depth video (made with animations through a logo animation software) can generate more traffic to your website too.

Market Yourself

Show off your skills and bring attention to your business in a quick and entertaining way.

Build Excitement for an Event

Short and sweet videos are a good way to advertise and build excitement for an upcoming event or holiday.

Introduce New Products

Play on the “me-first” aspect of human nature and show off your latest product. Walk the consumers through how it works and show them all the new and exciting features.

Backstage Pass

Show fans a behind-the-scenes look at the business. This humanizes the brand and lets people see the fun side of it.

Don’t Stress About Budget

You don’t need to spend a ton of money on video editing programs or props. Using every day items and free apps you can create powerful videos.

So, if you’re looking for a quick and easy way to share your product, using videos on social media is a fun way to get the word out.  They also stand out from the clutter more, as not many brands have full embraced them as part of their weekly messaging mix. Videos are perfect for the “mobile” consumers of today.  How is your video – game?

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8 Ways to use Facebook Video for More Engagement

FB Video

Facebook videos are becoming more and more popular. Here are some tips on how to take advantage of the benefits of Facebook video.

1. Inspire Viewers

Inspirational videos are shared more than sales messages. You don’t need a lot of money or a large film crew, just be honest and relatable. Videos are great for communicating a story, so use them to your advantage.

2. Educate Your Audience

Give a few quick top or teach something useful to your audience. A makeup tutorial, a recipe, or a “how-to” videos are always great.

3. Be Entertaining

For most people Facebook is a fun online tool to keep in touch with friends and stay relevant. Entertain your audience with informal fun videos that serve your business’s purpose like interviews or a “behind the scenes”.

4. Add a Featured Video

Featured video are always being uploaded and shared on Facebook. When you add a featured video, the video become prominent and is place above your About section and larger on your Videos tab. You should use this area to promote an event or just your newest video. Featured videos must be enabled by Facebook for your account and there isn’t a way to request it. You’ll know you have the video when you to the Video tab and see the Add a Featured Video button. The featured video is always editable and can always be changed.

5. Create a Playlist

You can also add playlists on your Video tab. You can have multiple playlists in order to control people’s experience navigating through your videos.

6. Use the “Watch Video” Call-to-Action

The Call-to-ACtion button lets you draw attention to a video on your website from your Facebook cover. This can be a traffic-driver for people who visit your page. There are multiple options for the Call-to-Action button.

7. Boost Video Views With an Ad

You can always give your video an extra boost with a Facebook video ad. If your video is inspiring or teaches something, you will be guaranteed automatic shares. An ad budget will make the video get more shares and receive more views.

8. Embed Facebook Videos in Blog Posts

Facebook videos have an Embed feature comparable to YouTube. The videos will play in the blog posts and someone can easily access comments and interact with the post itself. In order to embed a Facebook video, you must first navigate to the full video post. Click on the date stamp or go into the Video tab and select the video then select the Embed Post link on the right sidebar. When you click Embed Post, a pop-box will appear and you can copy and paste the code onto a blog post or website.

Facebook Quick Tips

  • Keep it short. 
  • Use good editing and lighting in the video.
  • Have movement in the first 2-3 seconds.
  • Have a good thumbnail.
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Hyperlapse: What’s The Hype?

Hyperlapse 2

Due to the massive trend of photo-focused standalone apps, Instagram decided to release their version in order to start another social media buzz. Instagram’s latest app, which is called Hyperlapse, is simple, elegant and extremely useful.

The app, which was released last week, allows users to quickly and easily create on-the-go-time-lapse videos, something that has not been effectively accomplished on mobile devices, until now. Members of Instagram released a statement saying, “we designed Hyperlapse to be as simple as possible.”

But wait, how easy are we talking about?

Well, it has only been a week, and so far based on reviews it seems that they accomplished the goal of making it user friendly. So here is how you use the app; record a video, select a playback speed, save and share. No additional editing, tweaking or user account required. Yeah, it really is that easy!

So do you have a passion for making cool videos and sharing them with your friends, but you are not a professional photographer? Well you are in luck, because regardless of how long or expertly-crafted your videos are, having a super simple app like Hyperlapse is a game changer for amateurs.

If you would like to read more about Hyperlapse, and a detailed breakdown of the features click here.

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Connecting The Dots


With major companies buying out small start-ups on a daily basis, and major networks launching new layout changes annually, the question of where social media is leading us should not be pushed aside any longer. As we enter the second half of 2014 it is important to consider the new social algorithms and plan for the future. Mobile first, advertising, and visuals are looked at as three separate elements, but need to switch to be seen as one large connecting plan.

Smartphone technology has lead to users engaging primarily via mobile rather than on a desktop/laptop. comScore released a study showing that of the 8 major social platforms, only two have users that engage on desktops over 50%. The switch to mobile engagement has advertisers spending more money to stay ahead of their market. Brands are going to have to spend more to get significant impact on their mobile sites, or they are going to luck out. Brands are now starting to pour money into visual advertisement to connect better with their audience. This unique experience will cost more, but is the next medium to take off within the next year. As for brands, it is important to connect the dots, or in this case mobile, advertising and video, or they will be left in the dust!

Social Media Today goes into more detail on how to win the race.



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Should You Press Play?


Last Monday, Facebook tweaked its News Feed algorithm by including a new video ranking system. The system, designed to indicate the outreach of video content, aims to target those viewers who routinely press the “play” button. Therefore, people who routinely watch videos will now expect to see more videos at the top of their News Feed, while viewers who do not watch frequent videos will see less.

The improved News Feed algorithm will not only allow Facebook too provide more videos to their users, but also it will allow the company to see which users are most engaged with their video ads. The updated algorithm plans to further the success of its video ads in appealing only to those who watch them.

Facebook explains that while more videos will be uploaded, instead of image-based ads, there will be no affect to other types of video content, including YouTube. The updated algorithm is just one of the upcoming video-related changes that Facebook has announced recently. Overall, Facebook is targeting their users individually to see what their activity habits are to help increase the use of video ad campaigns.

Mashable tells you everything you need to know about Facebook’s new video ranking system.



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To Sling or Snap?


Last Tuesday, Facebook launched its new app, “SlingShot”. Strikingly similar to Snapchat, Slingshot is essentially a messaging app that allows users to send disappearing pictures and videos to other users. But Facebook says that the app is not a messaging app, but a “sharing” app – more of a “virtual status update”, if you will. Here’s what you should know about Slingshot that, slightly, sets it apart from Snapchat:

1. Slingshot allows users to send picture and video messages up to 15 seconds long

2. Anyone can send messages to anyone on Slingshot – there is no approval process for adding contacts

3. Slingshot requires users to respond to a message BEFORE they can unlock and view it– encouraging, or more so requiring, active engagement with the app

4. Once you “unlock” your Slingshot message, you can leave it open for as long as you like – but once you close it, it’s gone for good

5. Slingshot comes with features to save picture and video messages – but unlike Snapchat, the original sender will not receive a “screenshot” notification

6. Messages sent to only to you come with a “Just for You” notification, while messages sent to multiple people will appear with only the senders name

In addition to these more obvious differences, Slingshot is said to be faster and more elegant in its design and features like text and drawing tools than it’s competitor Snapchat. To see you for yourself, get it straight from the source, Mashable!

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Instagram 6.0- Becoming a Pro Photographer the Easy Way


Instagram 6.0 is the new way for users to rethink the way they post their photos. Instagram is no longer a photo app for over-edited photos, but now with the addition of nine new effects and adjustable filters, Instagram 6.0 will make you a better photographer with just the click of a button.  We, here at Sircle Media have tested it out and done some research on how it can be utilized to increase the “realness” of your grams.  Some quick notes:

  • The control button can be used to maximize or minimize the original strength of the filter
  • The 9 new effects include: adjust, brightness, contrast, warmth, highlights, shadows, saturation, vignette, and sharpen
  • Optional boarders for picture and video posts

Co-founder, Kevin Systrom confirms, “There’s an appetite for more advanced tools to let people be more creative on top of their photos.”  Instagram 6.0 will allow its network to reduce third-party editing app usage by focusing solely on the new adjustable effects to create professional-looking photos.  This revamp will change opportunities for posting and will generate a larger Instagram network.

Sircle’s POV for brands:

  • Gives brands more options to enhance their photos and videos
  • Allows brands to magnify their brand story-telling
  • Gives brands the power of simple, eye-catching imagery

To find out more about the new Instagram 6.0, click here.


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The Evolution of Instagram

Not too long ago Instagram announced that users would be able to upload 15-second (filtered) videos causing uproar on all social media platforms (and war with Vine). Guess what, the game changing app wasn’t quite done! On August 7th, 2013 Instagram 4.1 was introduced to the world.

instagramFor Vine and Instagram users part of the frustration was that all videos had to be uploaded in real time, rather than being able to upload video from your media library. Instagram has provided the aspirin for your virtual headache with version 4.1! This updated version allows users to upload 15 seconds of previously recorded video. In addition to that, users now have the ability to square-crop footage, and the automatic image straightening feature for iOS users allows Instagrammers to rotate and adjust video footage to their liking.

As IG keeps improving it will make it harder for apps like Vine to compete!

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