The latest Twitter feature, the Website Card was introduced on Friday, May 2nd. The new ad unit is a powerful and new way for advertisers to easily surface website content within a tweet and drive relevant traffic to any page of their site, whether it be their product page, homepage, or a blog post.
This card permits users to easily find interesting content while providing advertisers the ability to drive a higher volume of URL clicks. Users are able to preview an image, related context and a clear call to action in their timeline before tapping. Advertisers can tease certain content and therefore entice visits.
This is a great addition for Twitter marketing as it allows brands to get more information about people once they’ve gone from a Website Card to a commercial page. As Twitter grows and matures, so too shall it’s marketing opportunities for brands.
For more information on Website Cards from Twitter check out their blog post on it here.