Truth Nutrition X @Stellathelight = Influencer Collaboration Success!

When a great brand and influencer pair together, what you see are quick results. Recently one of our clients, Truth Nutrition, an all natural, vegan pre-workout supplement, and influencer @stellathelight, came together for an epic giveaway collaboration.

 Stella, who is a plant-based health coach and fitness enthusiast, was not only a perfect fit for our client, but was also a positive, and professional partner. For the giveaway, Stella was asked to create a post promoting Truth Nutrition’s Vegan BCCA and she truly exceeded our expectations!

Instead of a simple in-feed post for the giveaway, Stella stepped it up and created a well-directed video showing how she incorporates Truth Nutrition into her diet and in the caption, explained all of the benefits of the product. Her motivation to do a stellar job for the giveaway showed that she is a hard-working partner, and someone we’d like to collaborate with in the future.


Not only did Stella provide excellent feedback and create good quality work, but it also produced great results! Our client saw an uptick of 200 followers, which is significant for an unknown brand and from a single post. This giveaway also earned a reach of 16,861 users and 397 profile visits which represents some solid visibility. The fact that she presented it in a fun and simple usage case, made that even more impactful. This served as an excellent advertisement for how and when to use the product. = Win!

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Because Instagram is now saturated with influencers, it has become more and more difficult to find partners who will settle on a reasonable and accurate market price and also provide very solid work. Sircle is always on the hunt for value plays in this arena and this partnership with @stellathelight provided just that. We will most certainly be working with her again!