We preach about the value and need for video content constantly at Sircle Media, and that is because if done right it can really turn into something special. We recently posted this very simple video that we created for our client ginnybakes and it earned massive organic reach for the brand. The video is under a minute (recommended), was posted on #NationalCookieDay (a trending hashtag for that day) and we pushed it out via Facebook and Twitter. The results:
227,035 people reached (branding opportunity), 5494 actual views (content fully consumed) and 400 clicks to the website, which offers direct sales opportunities and retargeting ammunition for other marketing messages. This was a home run across the board.
We didn’t even have to pay to boost this particular piece of content, it did the work on its own. So for those who feel that Facebook is no longer a place to market their messages without paid efforts, think again. As always, if the content is good – great things can happen.