Social + Circle = Sircle How important is Social Media? 4 out of 5 internet users visit social networks and blog. 50% of which follow brands online. 56% of consumers said they are more likely to recommend a brand to a friend after becoming a fan on Facebook. 77% of consumers said they interact with brands on Facebook primarily through reading compelling posts and updates from brands. 2 out of 3 Social Media users believe Twitter influences purchases. 75% of companies now use Twitter as a marketing channel. Every day on Instagram 55 million photos are uploaded, 86 million commets are posted, and 691 million photos are linked. 1 Hour and 17 minutes is how long the average american spends on Pinterest. Over 80% of pins are prepins, 80% of pinterest users are women, and 50% of all pinterest users have children. The number of users accessing the web through mobile devices has almost doubled every year since 2009. Advertising on mobile devices is similarly up; during Q4 2011, mobile advertising was up 39%. How are you going to make an impact? Find out more below.

About Us

Our primary focus might be social media, but we understand that social media and the internet are becoming more and more intertwined. If you're going to use one, you have to know how to use the other. That's why we think getting our clients online isn't just about Facebook and Twitter (even though that's a big part of it); it's about the whole enchilada.

We create the vehicles for sharing (videos, content, websites, mobile apps, etc.), the social platforms that share them ( Facebook, Twitter, YouTube, etc.), and the strategy for each business to use all of these tools to their fullest.

When we start with a client, we do a full diagnostic of the company, product(s), and industry to determine the best strategy for them. This diagnostic includes a detailed explanation on what, why, and how their business can and should use social media to further their business objectives. Once we know where you are now, we can figure out how to get you to where you want to be. Have a complicated product? A video explanation might be recommended. Have an outdated website? We will create a new one for you. Need to improve visibility on search engines? Our SEO fulfillment is some of the best in the business.

Whatever the need is, we have the solution and we work on our client's behalf to keep the costs down and the product quality at its best.

Services

SEO / Search
Facebook Ads
Blogger Outreach
Contests & Promotions

Our Work

Featured Design & Development

Our client HARD Beverages needed a way to feature the DJ's within its network through Facebook. We needed to create a tab that was well branded and properly represented the company. Of equal importance was the necessity to increase on Facebook engagement and encourage users to share with their networks thus increasing viral reach.

HARD DJ's Tab - small
HARD DJ's Tab - large

The client already had a list of DJ's and felt strongly that they wanted to present them in a creative way. We recommended a profile image, bio, and a showcased song for each artist. We used Soundcloud to allow the user to listen to some of the music that a DJ has made, which gave each "featured DJ" some real content. We then included the ability to view more songs, and links to the DJ's Facebook and Twitter pages for good measure.

We knew that if users were going to share this tab on Facebook or Twitter, they would most likely be sharing a specific DJ, and not the entire tab. This meant that when a user shared the link to the tab, it had to tell Facebook which DJ should be featured. With this in place, if a user shared a specific DJ, then a second user should be taken to the same DJ that was originally shared. This helped make the tab more "viral", and less confusing for anyone who clicked on a shared link. With the design and functionality done, there was just one more thing to do: FanGate it!

A FanGate is a function that separates users that have already liked the Facebook Page that the tab is on, and those who haven't (ie; fans and non-fans). Knowing this allows us to force users to "like" the OfficiallyHARD Facebook Page (if they haven't already) before being able to use the tab. This increases the share-ability of the Facebook Page as a whole and leads to increased engagement across the board.

Not only was this a great project to work on with some unique challenges, it also gave us a framework of some new and different things you can do with Facebook tabs. With the basic idea of giving the user a choice of "featured" information. you could make all kinds of tabs; including staff bios, product descriptions, store-locations maps and directions, and much more!

← Hover over the image for a closer look

Video

We produce impactful videos that help our clients explain who they are and what products or services they offer. There is no more powerful content generating vehicle than a well-produced video.

Case Studies

Officially HARD Logo
Objective
New York based beverage brand came to Sircle Media in search of a social strategy to help secure a solid following to coincide with its launch. Their aim was to differentiate itself from the highly competitive energy drink market.
Solution
Sircle Media recommends a high impact activation in the NYC market with a heavy focus on the emerging EDM scene. This includes, various live events, social media contests and promotions and smart social network integration. A full focus on the brand as an enhanced mixer and not an energy drink.
    Outcome
  • 6,000 Facebook Fans within the first 100 days
  • 1,500 Twitter Followers within the first 100 days
  • Strong Engagement and EdgeRank
  • Tremendous Buzz in NYC market
We trusted Sircle Media with our product and we needed them to deliver in a big way to help us get our company launched. They didn't just hit our goals, they crushed them! Glenn Asher, CEO HARD
Fitmark Logo
Objective
San Francisco based bag company sets out to launch first of its kind product built specifically for the fitness enthusiast. They came to Sircle Media trying to decide when and how they should launch social media awareness about their product that had yet to be produced.
Solution
Sircle Media recommends an aggressive social media strategy to build momentum pre-launch to set the stage for early E-commerce success once launched. The goal was to create buzz and desire among an active and loyal community of fitness enthusiasts and create a "must have" culture prior to launch.
    Outcome
  • 4,000 Facebook Fans within first 2 months
  • 6,000+ Facebook Fans pre-launch of product for sale
  • 1,400 Twitter Followers within 2 months
  • 350 Followers on Pinterest within 2 months
It's important that companies you work with care about your brand and provide that extra effort to seek positive results, and Sircle Media exemplifies that through their business model and strategies. Mark A. Samuel, CEO Fitmark

Brave Souls

Sort Souls: All User Aquisition E-Commerce Branding Local Fashion Consumer Goods Other
Jacob&Co. on FacebookDeepa Gurnani on FacebookBombas on FacebookDean Davidson on FacebookProYo on FacebookOatWorks on FacebookHATCH Collection on FacebookJoe's Underwear on FacebookDylan's Candy Bar on FacebookWCMG on FacebookBellini Baby on FacebookDollie & Me on FacebookMadame Alexander on FacebookLABEL on FacebookMynt1792 on FacebookCity Oyster on FacebookAquatalia on FacebookVilebrequin on FacebookeBoost on FacebookJulie Brown Designs on FacebookDr. Scholl's Shoes on FacebookBounce Sporting Club on FacebookHARD on FacebookAndrew Marc on FacebookLugz on FacebookGo Green Ride on FacebookOnJuice on FacebookWogies on FacebookHealth Is Wealth on FacebookDeliver Lean on FacebookDanielle Stevens Jewelry on FacebookVioletta on FacebookTelzy on FacebookKeyfood on FacebookRocco's Tacos on FacebookresidencyNY on FacebookPopCorners on FacebookRipco on FacebookCity Cellar on FacebookL'Objet on FacebookFitmark on FacebookSchmidt Brothers Cutlery on FacebookTeqa on FacebookTwo Birds Bridesmaid on Facebook3x1 on FacebookRev Run on FacebookALEX Toys on FacebookIngrid & Isabel on FacebookBig City Moms on FacebookLife & Style on FacebookThe Spot Experience on FacebookSweet Heart Rose on Facebook

Blog

Are You #WINNING by PINNING?

Is your brand on Pinterest? If the visual discovery platform is not in your current or future marketing plan, you’re making a big mistake. Big. Pinterest is a great tool for e-commerce stores to use to increase site traffic and boost sales.Visual storytelling is a key element to any brand. “According to a new study by Piqora, A pin on Pinterest generates $0.78 in sales, on average

Meet Sircle’s Newest Member: Marvin Centeno

Name: Marvin Centeno What enticed you to get into social media? As a marketing major in college, I was always intrigued with the most effective ways for brands to communicate with their audience. I didn’t always see myself in social media, but I did always see it’s incredible value in establishing relationships with consumers. I am a strong believer that a strong presence in Facebook

Want to Win? Prepare to Pay-to-Play

You may be wondering why your recent Facebook posts are not earning as much engagement as they had in the past. Well, we have the answer for you. In 2014, Facebook has made it clear that in order to reach your consumers, fans and/or anyone else who has “liked” your page, you’ll have to pay some money to the mothership. “Organic reach” of content

See More Articles

Contact

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You can also email us at: hello@sircle.me