Our primary focus might be social media, but we understand that social media and the internet are becoming more and more intertwined. If you're going to use one, you have to know how to use the other. That's why we think getting our clients online isn't just about Facebook and Twitter (even though that's a big part of it); it's about the whole enchilada.
We create the vehicles for sharing (videos, content, websites, mobile apps, etc.), the social platforms that share them ( Facebook, Twitter, YouTube, etc.), and the strategy for each business to use all of these tools to their fullest.
When we start with a client, we do a full diagnostic of the company, product(s), and industry to determine the best strategy for them. This diagnostic includes a detailed explanation on what, why, and how their business can and should use social media to further their business objectives. Once we know where you are now, we can figure out how to get you to where you want to be. Have a complicated product? A video explanation might be recommended. Have an outdated website? We will create a new one for you. Need to improve visibility on search engines? Our SEO fulfillment is some of the best in the business.
Whatever the need is, we have the solution and we work on our client's behalf to keep the costs down and the product quality at its best.
Our client HARD Beverages needed a way to feature the DJ's within its network through Facebook. We needed to create a tab that was well branded and properly represented the company. Of equal importance was the necessity to increase on Facebook engagement and encourage users to share with their networks thus increasing viral reach.
The client already had a list of DJ's and felt strongly that they wanted to present them in a creative way. We recommended a profile image, bio, and a showcased song for each artist. We used Soundcloud to allow the user to listen to some of the music that a DJ has made, which gave each "featured DJ" some real content. We then included the ability to view more songs, and links to the DJ's Facebook and Twitter pages for good measure.
We knew that if users were going to share this tab on Facebook or Twitter, they would most likely be sharing a specific DJ, and not the entire tab. This meant that when a user shared the link to the tab, it had to tell Facebook which DJ should be featured. With this in place, if a user shared a specific DJ, then a second user should be taken to the same DJ that was originally shared. This helped make the tab more "viral", and less confusing for anyone who clicked on a shared link. With the design and functionality done, there was just one more thing to do: FanGate it!
A FanGate is a function that separates users that have already liked the Facebook Page that the tab is on, and those who haven't (ie; fans and non-fans). Knowing this allows us to force users to "like" the OfficiallyHARD Facebook Page (if they haven't already) before being able to use the tab. This increases the share-ability of the Facebook Page as a whole and leads to increased engagement across the board.
Not only was this a great project to work on with some unique challenges, it also gave us a framework of some new and different things you can do with Facebook tabs. With the basic idea of giving the user a choice of "featured" information. you could make all kinds of tabs; including staff bios, product descriptions, store-locations maps and directions, and much more!← Hover over the image for a closer look
We produce impactful videos that help our clients explain who they are and what products or services they offer. There is no more powerful content generating vehicle than a well-produced video.
Sircle Media is more than a Social Media Company. They are a true partner for all things digital. They see the full 360 picture, set a plan and then execute! Cliff Chang - Marketing Manager Aquatalia
Working with Sircle Media has been a total pleasure. Not only are they social media experts, but they really understand the complete digital picture. It is incredibly helpful to have a partner who is well versed in all areas to help not only handle social, but to execute effectively! Judy Herbst - Marketing Director Madame Alexander
With major companies buying out small start-ups on a daily basis, and major networks launching new layout changes annually, the question of where social media is leading us should not be pushed aside any longer. As we enter the second half of 2014 it is important to consider the new social algorithms and plan for the future. Mobile first, advertising, and visuals are looked…
Name: Casey Rist Hometown: Virginia Beach, Virginia College & Year: Rising Senior at the University of South Carolina Three things you like about social media: I really enjoy how social media makes it easy to stay in touch with people – I’ve studied abroad twice and social media sites like Facebook and Instagram definitely make it easier to stay close with people I’ve met…
Whether accidentally or purposely, it looks like Twitter has revealed it’s latest addition to making consumer purchasing faster and easier. We’ve seen how the addition of Twitter cards has helped drive products from seller to consumer, and now the latest reveal of the “Buy Now” button yesterday seems to make that transaction even simpler. The buy now button appears similiar to the download button…